Saturday, April 2, 2011

The Power of Marketing (Z Residence vs Sutera Maya)

Visited two properties launched today

1. Z Residence by Trinity Group
2. Sutera Maya by Home Flair

Z Residence is located right next to Bukit OUG, beside Kesas Highway. Layout start from 1200-1400++ sf. There are 4 blocks in total, each block have about 300++ units as there are 13 - 14 units per floor, serve by 3 lifts (be ready to grab a book to read whenever you wait for lift). In total there will be 1000++ units. Price wise, about RM340psf, selling from RM400k onwards.

Sutera Maya, located near OUG/Puchong, right opposite Akisama Parklane project. Layout 1300++ sf. There are less than 200 units in 2 blocks, very low density. Price wise is same range with Z Residence.

Personally, I prefer Sutera Maya over Z Residence, if buy for own stay purpose, as the density is lower and more important the access road is better than Z Residence (by comparing two property access road). Z Residence is heavily rely on the future LRT development and enhancement on existing access road. While for investment, both property not really look attractive either in term of capital appreciation or rental.
HOWEVER, TODAY, the crowd is crazy at Z Residence sales gallery, while there are only 1 or 2 people at Sute Maya. I can see quite a number of people rushing to book for Z Residence. Obviously the developer Trinity Group market their property well compare Home Flair. Trinity Group make their launch look much more grand, and their house model look bigger and modern, created good buying atmosphere as the crowd and competition make people look like it this is something should not be missing.

FYI, Developer is expert in heat up the environment until everyone worry they might miss the golden chance :)

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