Tuesday, August 31, 2010

YTL’s Dale in Sungei Besi achieves 100% sales ahead of launch

A new benchmark has been established for homes in Sungei Besi, Kuala Lumpur with Dale, YTL Land and Development’s latest offering in Lake Fields, selling all of its 343 units ahead of the launch.

Priced between RM638,800 (US$203,200) and RM1,329,620 (US$423,243), Dale has not only set a new price standard for Sungei Besi, but has also demonstrated the area’s potential to be Kuala Lumpur’s next property hotspot, according to the developer.

A preview for YTL’s valued buyers and registrants at Starhill Gallery saw teeming crowds rushing to stake a claim in the project. A total of 100 per cent of units were sold before the end of the preview on the fourth day.

Commenting on the staggering results, Dato’ Yeoh Seok Kian, Executive Director, YTL Land & Development Berhad said: “We knew interest in Dale was high as more than 4,000 people signed up for the project through an earlier registration exercise held less than two months ago, but we certainly didn’t expect a sell-out success prior to the launch.”

He added: “This clearly shows that Lake Fields’ popularity as a modern, spacious residential development, coupled with Sungei Besi’s strategic location that is well connected with multiple highways and public transport, is in high demand.”

Dato’ Yeoh also said that the positive response was in appreciation of YTL Land’s track record of delivering truly branded homes with highly unique concepts. A testament of this was when an intermediate home from Meadows & Glades recently sold at a record RM665,000, translating to an appreciation of approximately 80 per cent from its launch price of RM360,000 in 2005.

The RM300 million Dale project is the second phase to be launched in Lake Fields and features 3-storey spacious homes enhanced with a more generous design and layout. The centrepiece of these 20’ X 80’ homes is the double volume living area with floor-to-ceiling windows, to add to its already spacious 2,600 sq ft built-up area. With a total of five bedrooms including a bedroom with an en-suite bathroom on the ground floor for the convenience of the elderly, Dale provides generous space for all in the family.


  1. I was there during the prelaunch. Very demanding...

  2. You were there on the first day? Do you see many stickers during that time? Heard that lot of internal sales before the launch.....